Cost

Building it yourself isn't hard. It's the wrong use of your time.

Your developers can build AI chatbots. The question isn't whether they can — the question is what it costs you when you have to do it for fifty clients.

14–18 hfor 1 client

700–900 hfor 50 clients

30 minwith Chattrick

We'll be honest

For one client it's manageable.

An experienced developer can build a reasonably stable chatbot in 14–18 hours. 2–3 working days. It works.

But "reasonably stable" isn't production-ready. And 14–18 hours is optimistic — if the developer hasn't done it before, it ends up closer to 25–40.

Worked example — per client

14–18 h×1,200–1,800 SEK

= Setup only

16,800 – 32,400 SEK

No maintenance. No margin left to pass on to the client. Not particularly competitive.

What's not included

Hallucination handlingThe client's tone of voiceLead capture logicAnalytics dashboardGDPR documentationAuto-update

The scale problem

Building one chatbot isn't hard. Building fifty is.

Per client, 14–18 hours is manageable. Across the portfolio, it's a wall. Here's what the curve looks like.

1 client

14–18 h

Works

Setup only

16,800 – 32,400 SEK

The agency takes its time, does a good job, ships it.

10 clients

140–180 h

Suddenly expensive

Setup only

168,000 – 324,000 SEK

The first chatbots are already starting to give wrong info. Maintenance piles up.

50 clients

700–900 h

Unsustainable

Setup only

0.84 – 1.6 MSEK

4–5 full-time months on setup alone. Plus maintenance. Plus from scratch per client.

Chattrick — at any volume

30 min/ client

Everything included

7-step business analysis
Auto-update, GDPR, lead gen
Scales from 1 to 500 clients

30 minutes per client. Not because we do a simpler job — but because we've spent two years automating every step of the process.

What you haven't priced in

Four problems that only show up at scale.

The maintenance trap

After six months, half your clients have updated their site. The chatbot is giving wrong answers — and nobody notices until the client complains.

With Chattrick: Auto-update within 24–36 hours. Without anyone touching it.

Skills risk

The developer who built the chatbots leaves. All the knowledge of prompts, model choices and config walks out with them.

With Chattrick: The know-how lives in the system — not in individuals.

Opportunity cost

Every hour on chatbot setup is an hour away from what the agency actually makes money on — web, design, strategy.

With Chattrick: Your developers work on client projects. We build the chatbot.

From scratch every time

A chatbot for a plumber doesn't help the car dealership. It's not just the code that doesn't reuse — it's the whole understanding.

With Chattrick: The 7-step analysis scales for any industry.

Position in the market

React to demand — or create it.

Without Chattrick

Reactive position

You wait until the client asks. Or until a competitor offers it first. Once someone else is in that meeting, the door is open for them to take over the whole client relationship.

Reacting instead of leading
Competitor opens the door to web, SEO, ads
AI ends up outside your service offering

With Chattrick

Offensive position

You go out to the entire portfolio and say: "We now offer AI chatbots as part of our service." You create demand instead of responding to it.

Lead the conversation — set the agenda
AI becomes the entry point that opens the rest
The whole portfolio is activated at once

The AI gap

Your clients will be offered an AI chatbot. The only question is by whom.

If you don't offer it, someone else will. And AI is often the entry point that opens the rest — web, SEO, ads.

The respect argument

We're not saying your developers can't build this. We're saying they shouldn't have to.

An architect can assemble IKEA furniture. Technically, no problem. It's just not where they should be spending their time.

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